Prince George Yourievsky is the great-grandson by second marriage of Emperor Alexander II and Princess Ekaterina Mikhailovna Dolgoroukaya and a long line of illustrious forefathers, including Yuri Dolgorouky, the founder of Moscow. Prince George grew up in Switzerland and studied law and business administration.
As well running his own company (private placements) and being on the board of several others, Prince George is a sportsman (skiing, tennis) and was the former team coach of the Swiss Olympic team at the Paralympics 1984. Currently, he is world President of the sports association “ISFHA“ (Strenflex).
Besides his business activities in the CIS countries Prince George maintains his links with Russia in its cultural and historical heritage, mainly through working with museums and the Russian Orthodox Church. He is also involved in education (member of the board of Trustees of the European University at St Petersburg) and supports artists and charitable organizations.
Prince George is closely connected to the hotel industry. His parents owned hotels and he is on the board of a Swiss Hotel Group for over a decade.